In an effort to consolidate its presence in Latin America, Eightcap is launching a new campaign under the concept “Que no te tremble el pulso” (Don’t let your pulse tremble), developed by Feat. This message seeks to empower traders in the region, highlighting the trust and security that the platform offers by giving visibility and key tools to its users.
The campaign revolves around a popular expression in the region that captures the essence of what it means to make informed and safe decisions in the world of trading. With a focus on simplicity and accessibility, the pieces show in an absurd and fun way how complicated it is to live with insecurity and how this also affects everyday life.
The campaign is being rolled out across multiple formats and platforms, including two long-form narrative spots, varied digital content, and social media activations. Each piece has been carefully crafted to resonate with different audience segments, from seasoned traders to those just starting out.
Santiago Dobrich, CCO&P of Feat., comments: “This campaign is another example of our way of working, creativity and strategic approach. We are very pleased with the result.”
This campaign is already yielding results, strengthening Eightcap's position in Latin America, attracting new users and consolidating the trust of those who already operate with the platform.
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